A COLLECTION OF VISUAL WORKS
A COLLECTION OF VISUAL WORKS
Case Study 01
POSHH Skin & Laser
Chicago-based laser & skincare clinic
2025
Brand Identity Redesign
Creative Direction & Production
Content Strategy
Website Funnel Planning
Influencer Marketing
Performance Growth
A COLLECTION OF VISUAL WORKS
A COLLECTION OF VISUAL WORKS
POSHH
Skin & Laser
Chicago-based laser & skincare clinic
2025
SERVICES
Brand Identity Redesign
Creative Direction & Production
Content Strategy
Website Funnel Planning
Influencer Marketing
Performance Growth
Case Study 01
My Approach
I led a full brand transformation and built a structured growth system from the ground up.
This included:
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Complete logo and visual identity redesign
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Development of a cohesive brand and content system
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Full photo & video production direction
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Strategic content planning aligned with revenue goals
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High-retention Reels execution
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Influencer collaborations
Additionally, I developed the conversion funnel and content structure for the website relaunch — ensuring traffic from Instagram translated into qualified leads and bookings.
All strategic direction and execution were led independently.
BRAND STRATEGY
DIGITAL GROWTH
CREATIVE DIRECTION
CONTENT SYSTEMS
( BRAND STRATEGY )
( CREATIVE DIRECTION )
( DIGITAL GROWTH )
I work at the intersection
( CONTENT SYSTEMS )
ABOUT ME
I work at the intersection of strategy, content, and visual direction
From building brand identity to creating content systems and digital funnels, I help businesses turn attention into real clients.
I enjoy taking ideas from zero and turning them into structure, strong visual presence, and measurable growth.
of strategy, content, and visual direction
ABOUT ME
I work at the intersection of strategy, content, and visual direction. From building brand identity to creating content systems and digital funnels, I help businesses turn attention into real clients.
I enjoy taking ideas from zero and turning them into structure, strong visual presence, and measurable growth.
I work at the intersection of strategy, content, and visual direction
BRAND STRATEGY
CREATIVE DIRECTION
CONTENT SYSTEMS
DIGITAL GROWTH
Growth-focused content
strategy & creative direction
Growth-focused content strategy & creative direction.
booklets
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important information
6 → 53
members
The Result
300
qualified leads (jun–dec 2025)
business card
e-mail template
298K
organic views
posters
bottle mockups
